they sell it with a promise that it will kill 99.9%* of the germs; only for the safety of your family

it is a lie and a false statement,
it is false because you can never kill 99.9% of the germs and if it happened it will be for fraction of a second.
and it is a lie and a misleading sentence because it is not healthy for you and your family to get rid of “the germs”, this is what immunity is, living with your germs!

* with regular use of the soap

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http://www.unilever.com/brands-in-action/view-brands.aspx

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