this square is a symbol, a global one, for freedom, for change for people’s power, it represents me as part of the Egyptian revolution, and part of the global revolution against capitalism and what it represent. and the usual response of power is “i will fuck it up for you, don’t think you have the say on what will happen”.
it represents you as a free soul on this planet the spark started there, the wave that just started three years ago now, and still finding its way around the globe, the Tahrir effect is undeniable, no matter how much they will try to ruin it, sometimes by overly glorifying it some other times like this time will try to corporatize it and shit brand all over it.
in your face free soul, in your face if you think you own it, in your face aesthetics and ethics.
hoist that flag, this land is my land, this symbol will stay. we are not few who are watching and knowing it is wrong. fuck you if you think you are in control fuck you if you think you can break our will to change. its coming, its coming big.
the agency handling the pepsi account is OMD part of the Omni Group
here is their contact if you feel like giving ’em a shout out:
OMD, Rania Hafez
General Manager, Media Direction OMD
134 Nile Street
T: +20 2 3760 3815