IMG_8259// dark matter

// هيولي/مادة معتمه

// still

// رورشاخ لو شافها هيقول إيه؟

// repeat revolve recycle recircle recycle read reach real

// هيولي معتم كلنا نعرفه

// a composite of two dimensional and three dimensional in space

// a synthesis

// و نظرا لإطارنا المحدود في القراءة، يرتد علينا بلا تعريف

// volt wind mind member fine re-

// still

// a dark matter we all know

// as arrested as we are

// we can not name it

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097 – brand board

BrandsthatOwnBrands
the devil blush

084 – Pepsi ≠ bread


this square is a symbol, a global one, for freedom, for change for people’s power, it represents me as part of the Egyptian revolution, and part of the global revolution against capitalism and what it represent. and the usual response of power is “i will fuck it up for you, don’t think you have the say on what will happen”.

it represents you as a free soul on this planet the spark started there, the wave that just started three years ago now, and still finding its way around the globe, the Tahrir effect is undeniable, no matter how much they will try to ruin it, sometimes by overly glorifying it some other times like this time will try to corporatize it and shit brand all over it.
in your face free soul, in your face if you think you own it, in your face aesthetics and ethics.

hoist that flag, this land is my land, this symbol will stay. we are not few who are watching and knowing it is wrong. fuck you if you think you are in control fuck you if you think you can break our will to change. its coming, its coming big.


the agency handling the pepsi account is OMD part of the Omni Group
here is their contact if you feel like giving ’em a shout out:
OMD, Rania Hafez
General Manager, Media Direction OMD
134 Nile Street
Agouza Giza
Cairo,
Egypt
T: +20 2 3760 3815

€ – on the history of beauty and ugliness

Famed Italian author, philosopher and professor Umberto Eco says beauty is boring and he’ll take ugly every time.

At least, that’s what he told a packed house last night at the University of Toronto Mississauga.
“Ugliness is unpredictable and it offers us an infinite amount of possibilities,” the author said during his free lecture on the history of beauty and ugliness.
The much-anticipated talk, presented by UTM’s Department of Language Studies and the Snider Lecture Series, was webcast live around the world. About 1,000 people attended.
Eco is a world-renowned literary critic, novelist and philosopher. He’s a professor of semiotics (the study of signs) who has written numerous books on that topic and on linguistics, esthetics and morality. His first novel, The Name Of The Rose, is a best-seller.
Last night the professor from the University of Bologna delivered a humorous speech on the subjects he chronicled in his two most recent books, On Beauty and On Ugliness. But he focused mainly on ugliness because, “beauty is boring.”
In contemporary culture, he said, characters such as E.T., the funny-looking little extra terrestrial in the 1982 Steven Spielberg film, are considered lovable despite being unappealing to the eye. The same can be said for dinosaurs and Pokemon.
Conversely, some of today’s fashions would be considered repulsive by people in the Renaissance period, Eco said.
“Youngsters tattoo and pierce their bodies so that they look more like Marilyn Manson than Marilyn Monroe.”
But, he said, a girl with a belly button ring could still take part in a march to raise awareness to help starving children in Africa, which is a beautiful thing.
He talked about modern images of starving children with skeletal bodies and bloated bellies, and pictures of concentration camps.
“We know these things are ugly,” he said, “but they can evoke compassion.”
In historical times, Eco said, ugly monarchs wee considered attractive because of their power.
In art, he said, ugly things can be portrayed beautifully. But, artists can produce ugly representations of beauty, such as paintings done by Adolf Hitler.
For a longest time, Eco said, ugliness was defined as the opposite of beauty. In the last century and a half, though, it has become defined and chronicled for itself.
2008-10-09 08:06:58.000
Umberto Eco

the webcast:
http://videolectures.net/cd07_eco_thu/

⊕ – i received a crash course in postmodern thought

during my first semester at Swarthmore college. In a lesson that was to be repeated throughout my undergraduate education, the professor opened the class by admonishing us to reject binary thinking. As the class was staring at her dumbfounded, she divided the chalkboard in two with a thick vertical line and asked us to name the dualisms that structure our world. After she provided a few examples to get us started – male/female, white/black – we jumped into the game, calling out binaries one after another: rich/poor, smart/stupid, human/animal, cool/lame, skinny/fat … The game went on until the board was full and the air saturated with chalkdust. Pausing a moment, our comparative literature professor asked us if we noticed anything odd about the list we had constructed.
Looking at the chalkboard, we saw an easy answer: on the left of the line were “good” terms – cool,skinny, rich, smart, white – and on the right were their counterparts, the derided terms. In an instant, our class grasped an essential precept of postmodern philosophy: Western thought has hitherto divided the world into a series of binary oppositions that privilege one side over the other. The political implications of the lesson were clear: Oppression can be traced back to the way we think, and hope of liberation rests on escaping this binary thinking.
The postmodern project of overcoming binary thought, however, is more difficult than it may appear. First of all, one cannot simply flip the terms and privilege what was once diminished – that would merely replicate the binary in reverse.
The issue is not which term is privileged but the false belief that existence can be divided into two distinct, competing parts. Thus the task of the postmodern activist became the blurring and problematizing of distinctions in order to destroy dualist thinking. It was all done in the name of political liberation. At least that was the intended goal.

Continue reading “⊕ – i received a crash course in postmodern thought”

♠ – symbol

NDposter
Social concious did indeed play a big part in visual communication and graphic design in Britain throughout the 1960´s in the height of fears of the threat of nuclear war, whereupon this poster was created as a reaction to stop British disarmented, a logo which we now associate with peace, with the skull image representative of the nuclear bomber.

® – Gestalt

Gestalt
the whole is different from the sum of its parts

الجشطلت
الكل مختلف عن مجموع أجزاءه

◊ – A Thought To Marketeers

here is something to think about, how about we think of another paradigm for segmentation -when it is needed- that is based on taste and culture. instead of race, gender, color, and income.

∇ – Eco

Semiotics is “a scientific attitude, a critical way of looking at the objects of other sciences.”
Umberto Eco – 1974

♥ – A jewel, the essence

There is now an important critical literature on the representations of women in the media and western art. John Berger’s book Ways of Seeing provides an accessible introduction, and Laura Mulvey’s famous essay on the male gaze launched an important literature in the field of cinema. And there’s a fine review essay by Paul Messaris available on the web. But Erving Goffman’s somewhat lesser-known study called Gender Advertisements is useful here because he focused on, among other things, poses common to magazine advertisements. “Commercial photographs,” Goffman points out, “involve carefully performed poses presented in the style of being ‘only natural’.” (84) Continue reading “♥ – A jewel, the essence”

- or even a bit older!
The Treachery of Images – René Magritte

 

Through: https://www.facebook.com/bewareofimages

brands me

cover for a research paper about ergonomics in visual communications

8 jan 1011

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