here is something to think about, how about we think of another paradigm for segmentation -when it is needed- that is based on taste and culture. instead of race, gender, color, and income.
Daniel Chandler – Semiotics for Beginners
Whilst semiotics is often encountered in the form of textual analysis, it also involves philosophical theorising on the role of signs in the construction of reality. Semiotics involves studying representations and the processes involved in representational practices, and to semioticians, ‘reality’ always involves representation.