097 – brand board

the devil blush


084 – Pepsi ≠ bread

this square is a symbol, a global one, for freedom, for change for people’s power, it represents me as part of the Egyptian revolution, and part of the global revolution against capitalism and what it represent. and the usual response of power is “i will fuck it up for you, don’t think you have the say on what will happen”.

it represents you as a free soul on this planet the spark started there, the wave that just started three years ago now, and still finding its way around the globe, the Tahrir effect is undeniable, no matter how much they will try to ruin it, sometimes by overly glorifying it some other times like this time will try to corporatize it and shit brand all over it.
in your face free soul, in your face if you think you own it, in your face aesthetics and ethics.

hoist that flag, this land is my land, this symbol will stay. we are not few who are watching and knowing it is wrong. fuck you if you think you are in control fuck you if you think you can break our will to change. its coming, its coming big.

the agency handling the pepsi account is OMD part of the Omni Group
here is their contact if you feel like giving ’em a shout out:
OMD, Rania Hafez
General Manager, Media Direction OMD
134 Nile Street
Agouza Giza
T: +20 2 3760 3815

082 – #Canada_raid

تحرش و هجرة \ إلحاد وهجرة \ أقليات و هجرة \ زهق و هجرة \ كرشة نفس وهجرة \ ماجيستير وهجرة \ نقط وهجرة \ أنا قاعد

062 – Active-B, triclosan, anti-bacterial soap myth

…Animal studies have shown that triclosan alters hormone regulation. However, data showing effects in animals don’t always predict effects in humans. Other studies in bacteria have raised the possibility that triclosan contributes to making bacteria resistant to antibiotics. …
How can I tell if there is triclosan in a product that I am using?
Antibacterial soaps and body washes, and toothpastes are considered over-the-counter drugs. If an over-the-counter drug contains triclosan, it will be listed as an ingredient on the label, in the Drug Facts box. If a cosmetic contains triclosan, it will be included in the ingredient list on the product label.

– What consumers should know

WTF – hindustan unilever again:

At the same time that Hindustan Unilever was participating in the “health in your hands” initiative, for example, the company was modifying the material qualities of Lifebouy soap by introducing the anti-bacterial agent “Active-B’, or triclosan. In India this new ingredient was used to market the brand’s enhanced health-protecting qualities and heightened effectiveness over other soaps. Yet the same business-school case studies that applauded Hindustan Unilever’s involvment in the global handwashing initiative also noted that the decision to incorporate triclosan was taken despite ongoing debate in scientific and public forums in the US about the health risks associated with adding anti-bacterial agents to household hygiene products …
Conroversy over risks of triclosan inttensified in the late 1990s when findings published in Nature showed that under laboratory conditions triclosan induced genetic changes to bacteria … The authors suggested that the widespread use everyday household products containing triclosan could lead to appearnce of multi-product resistant super-germs.

As the business-school case studies report, these US-based controversies have not impinged on Unilever’s use of triclosan in household products for markets in India.
Introductory readings in anthropology – Global and local: Societies, Environment and Globalization p.236

at last but not the least, Thank you Minnesota for raising this flag
…A recent University of Minnesota study has shown levels of triclosan in lake sediment has been increasing. Scientists fear this could promote the growth of resistant organisms. If we want high concentrations of triclosan to be useful in an industrial or medical setting, maybe we can’t be dumping it down the sink every day. At the same time, research indicates the benefit of using antibacterial hand soaps and other consumer products might be very close to zero — regular soap matches the effectiveness of triclosan soap in many studies.
About 75% of hand soaps use triclosan in the US, and Minnesota isn’t the first state to look at banning it. Several others are considering enacting similar legislation. There is even talk of the FDA stepping in after the agency announced last year that it was planning to reevaluate the use of triclosan in consumer products. If a few more states ban the chemical, manufacturers will have little choice but to go along. So, if you meet a Minnesotan, it’s probably still safe to shake their hand.

047 – Building Alternatives To The Current System

“My goal in the long run and from now on is preparing the ground to convert my trail in a popular lawsuit against banks and everything which it represents, therefore by extending it to the current capitalist system. A trial that could be both a new tool for reunion and strengthening all those who are to build an alternative society to the present.
If this idea goes ahead and I get to return someday to carry it out, will be if a majority of you also believe it, if you are willing to win that trail, if you think it will have a beneficial effect for our fight. I hope to move it forward someday, since it’s going to be the way to come back and never hesitate, that I want to come back to be again amongst you all, but I don’t think it’s only me to decide. I would like to ask you to discuss this in the meetings of the gropus and meeting places and thus would be then, that we could decide.”

Enric Duran

♥ – A jewel, the essence

There is now an important critical literature on the representations of women in the media and western art. John Berger’s book Ways of Seeing provides an accessible introduction, and Laura Mulvey’s famous essay on the male gaze launched an important literature in the field of cinema. And there’s a fine review essay by Paul Messaris available on the web. But Erving Goffman’s somewhat lesser-known study called Gender Advertisements is useful here because he focused on, among other things, poses common to magazine advertisements. “Commercial photographs,” Goffman points out, “involve carefully performed poses presented in the style of being ‘only natural’.” (84) Continue reading “♥ – A jewel, the essence”

brands me

cover for a research paper about ergonomics in visual communications

8 jan 1011

a world of oxymorons

they sell it with a promise that it will kill 99.9%* of the germs; only for the safety of your family

it is a lie and a false statement,
it is false because you can never kill 99.9% of the germs and if it happened it will be for fraction of a second.
and it is a lie and a misleading sentence because it is not healthy for you and your family to get rid of “the germs”, this is what immunity is, living with your germs!

* with regular use of the soap



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